Document Type : Original Article


1 Assistant professor in Health Care Management, Health Promotion Research Center,Zahedan University of Medical Sciences, Zahedan, Iran

2 Student Research Center, Zahedan University of Medical Sciences, Zahedan, Iran


Background: The National Campaign of Blood Pressure Control began for all people over 30 years old throughout Iran in June 2019. The authors conducted the present study to explain the experiences of service recipients about the blood pressure campaign in Iran.
Methods: This study that isa qualitative one was conducted in 2019. The statistical population involved the people whose blood pressure was monitored during the campaign.  Researchers applied purposive sampling using snowball technique until data saturation. They used content analysis to analyze the data.
Results: 41 service recipients in comprehensive urban and rural health service centers under the coverage of Zaums entered the study. After analyzing the interviews, the researchers, in coding stage, extracted 29 initial concepts, nine sub-categories, and three main categories.
Conclusion: Considering various opinions expressed by service recipients in the National Campaign of Blood Pressure Control and according to the analysis of obtained themes and codes, the researchers concluded that hypertension is one of the main concerns of young people, and it is highly significant to provide preventive services in this area, such as screening healthy people in terms of blood pressure and identifying patients


1. Finlay BB; CIFAR Humans; Microbiome. Are noncommunicable diseases communicable? Science. 2020;367(6475):250-251. doi:10.1126/science. aaz3834
2. Ramezankhani A, Guity K, Azizi F, Hadaegh F. Spousal metabolic risk factors and incident hypertension: A longitudinal cohort study in Iran. J Clin Hypertens (Greenwich). 2020;22(1):95-102. doi:10.1111/jch.13783
3.Mohammadi M, Mirzaei M, Barati H. Population Attributable Fraction of Hypertension Associated with Obesity in Elderly of Northwest Iran. Paramedical Sciences and Military Health. 2017; 12 (3) :35-41
4.Dalvi C, Lamego MM, Kiani MJ, Poeze J, Vo H, inventors; Masimo Corp, assignee. Blood pressure monitor with valve-chamber assembly. United States patent US 10,555,678. 2020 Feb 11.
5.Schiffrin EL. How Structure, Mechanics and Function of the Vasculature Contribute to Blood Pressure Elevation in Hypertension. Canadian Journal of Cardiology. 2020 Feb 8.
6.O’Brien E, de la Sierra A, McManus RJ, Mihailidou A, Muntner P, Myers MG, Stergiou GS, Parati G, Manios E. Home Versus Ambulatory Blood Pressure Monitoring. InHome Blood Pressure Monitoring 2020 (pp. 155-163). Springer, Cham.
7.Rothman AM, MacFadyen J, Thuren T, Webb A, Harrison DG, Guzik TJ, Libby P, Glynn RJ, Ridker PM. Effects of Interleukin-1β Inhibition on Blood Pressure, Incident Hypertension, and Residual Inflammatory Risk: A Secondary Analysis of cantos. Hypertension. 2020 Feb: hypertensionaha-119.
 8.Wilkinson MJ, Manoogian EN, Zadourian A, Lo H, Fakhouri S, Shoghi A, Wang X, Fleischer JG, Navlakha S, Panda S, Taub PR. Ten-hour time-restricted eating reduces weight, blood pressure, and Atherogenic lipids in patients with metabolic syndrome. Cell Metabolism. 2020 Jan 7;31(1):92-104.
9.Bakhtiari A, Takian A, Majdzadeh R, Haghdoost AA. Assessment and prioritization of the WHO “best buys” and other recommended interventions for the prevention and control of non-communicable diseases in Iran. BMC Public Health. 2020 Dec;20(1):1-6.
10.Molavi M, Shekarriz– Foumani R, Ahmadi A, Abadi A, Abdi Zh, Hanani Kh. The View Points of the Medical Faculty Members and Residents about Health Sector Evolution in Hospitals Affiliated to Shahid Beheshti University of Medical Sciences Community Health. 2017;4(4):306-16.
11.Farid Gharbia, Ali Janati, Mohsen Farajollah Beiknoori,Behnam Amini Daghalian, A Survey of Health System Reform Circumstances from the Experiences of Managers and Nurses of Tabriz Taleqani Hospital, Health Care System Management, 2015, 6, 1 Persian article
12.Hashemi, B., Baratloo, A., Forouzafar, M. M., Motamedi, M., & Tarkhorani, M. (1). Patient Satisfaction Before and After Executing Health Sector Evolution Plan. Iranian Journal of Emergency Medicine, 2(3), 127-133.
13.Panahi MH, Mahdavi Hezaveh AR, Samavat T, Hodjatzadeh A, Yousefi E. Hypertension Surveillance in Rural Regions of Iran. Iran J Public Health. 2019;48(12):2313-2314.
14.Zamani A, Qualitative Analysis of Principles of Documenting the Organizational Experiences of University Directors: A Step to Creating Value Organizational Experiences, Journal of Research in Educational Systems, Vol. 10, No. 35, Winter 2009, Page 201-228
15.Hernández-Hernández R, Octavio-Seijas JA, Morr I, López-Rivera J, Gúzman-Franolic ML, Costantini-Olmos AP, Silva E, Méndez-Amaya NC, Duín A, Vásquez D, Ruíz-Lugo JF. Results of the May Measurement Month 2017: blood pressure campaign in Venezuela—Americas. European Heart Journal Supplements. 2019 Apr 1;21(Supplement_D): D124-6.
16.Tavassoli E, Zolfaghari M. A18218 “Watch Out for Your Blood Pressure!” Campaign is a Reminder for Critical Role of Public Informing Campaigns in Hypertension Awareness. Journal of Hypertension. 2018 Oct 1;36: e344-5.
17.Safizadehe C, hamokhtari K, Abedi G, Marvi A. Analysis of the Patient Referral System in Urban Family Physician Program, from Stakeholders` Perspective Using SWOT Approach: A Qualitative Study. J Mazandaran Univ Med Sci. 2018; 28 (161) :75-87
18.Atefeh Ghanbari, Fatemeh Moaddab, Abtin Heydarzade, Fatemeh Jafaraghaee, Fatemeh Barari. Health System Evolution Plan; a New Approach to Health Care Delivery: The Challenge Ahead. Hakim Health Sys Res. 2017; 20 (1) :1-8
19.Damari B, Vosough Moghaddam A, Rostami Gooran N, Kabir M J. Evaluation of the Urban Family Physician and Referral System Program in Fars and Mazandran Provinces: History, Achievements, Challenges and Solutions. sjsph. 2016; 14 (2) :17-38
20.Maftoon F, Farzadi F, Montazeri A, Aeenparast A. Contract performance and training conditions in family physician and referral system: the providers’ perspectives. Payesh. 2016; 15 (1) :19-25
21.Yusefi H, Adeli SH, Hejazi SF, Heidari H. Full Title: Challenges of "National Blood Pressure Control Program”. Qom Univ Med Sci J 2019;13(8):1-4. [Full Text in Persian]
22.Mehtarpour M, Tajvar M. Policy Analysis of Family Physician Plan and Referral System in Iran Using Policy Analysis Triangle Framework. Health_Based Research. 2018; 4 (1) :31-49
23.Damari B, Vosough Moghaddam A, Rostami Gooran N, Kabir M J. Evaluation of the Urban Family Physician and Referral System Program in Fars and Mazandran Provinces: History, Achievements, Challenges and Solutions. sjsph. 2016; 14 (2) :17-38
24.Nasiri pour A, Jahangiri K, Aghamohamadi S. Study of Waiting Time In Shahid Dastani's Specialized Clinics Of Shariati Hospital Using By Six Sigma Model. payavard. 2011; 4 (3 and 4) :50-59
25.Aghahasani M, Saghafipour A, Farshid Moghadam M, Khakbazan M, Abolkheirian S. The time measurement and workload of primary health care services in Qom's comprehensive health centers: Based on the Health Reform Plan. ioh. 2019; 16 (4) :83-95
26.Asemani O. A review of the models of physician-patient relationship and its challenges. ijme. 2012; 5 (4) :36-50
27.Tabatabaee S M. Rhazes's views on medical ethics. ijme. 2008; 1 (2) :1-6
28.Beaney T, Burrell LM, Castillo RR, et al. May Measurement Month 2018: a pragmatic global screening campaign to raise awareness of blood pressure by the International Society of Hypertension [published correction appears in Eur Heart J. 2019 Oct 1;40(37):3109]. Eur Heart J. 2019;40(25):2006-2017. doi:10.1093/eurheartj/ehz300
29.Beaney T, Schutte AE, Stergiou GS, et al. May Measurement Month 2019: The Global Blood Pressure Screening Campaign of the International Society of Hypertension. Hypertension. 2020;76(2):333-341. doi:10.1161/hypertensionaha.120.14874
30.Poulter NR, Lackland DT. May Measurement Month: a global blood pressure screening campaign. Lancet. 2017;389(10080):1678-1680. doi:10.1016/S0140-6736(17)31048-6
31.ISH and WHL put spotlight on raising blood pressure awareness with global May Measurement Month campaign. J Hypertens. 2017;35(4):902. doi:10.1097/HJH.0000000000001335